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Spoken Life Show with Rob Greenlee

Experience the layers around how technology and native human communications are taking digital spoken word back to the fundamentals of human story, instant global connections and communications like has never existed before. 

We are seeing the fullfilment of digital audio's promise coming out of podcasting into smart voice assistants and now social audio.  These evolutions are going to transform our human interactions on a global scale to some new world of connection that will hopefully heal divisions and enable real and genuine interpersonal relationships with real humans and artificial humans.  

Join pioneering audio creator and long-time podcast host Rob Greenlee VP at Libsyn, Hall of Fame podcaster and former host of the first commercial radio show to become a podcast in 2004 as he takes you through his past, present and future of the digitization of the spoken word.

  1. All Episodes
  2. Navigating the Convergence of Video and Audio in Podcasting's Future - Ep 4

Navigating the Convergence of Video and Audio in Podcasting's Future - Ep 4

Mar 11, 2024

Episode Summary: In this comprehensive live in-person/Live Zoom event presentation in New Jersey on Feb 20th titled "Podcasting & Video: The Convergence & What the Future Holds" episode 4, host Rob Greenlee, a seasoned podcasting expert, takes listeners on a deep dive into the dynamic intersection of video and audio in the podcasting landscape. Together with Stacey Sherman from the "Doing It CX Right" podcast, they unpack the critical role of audience engagement and the strategic importance of building a community around your content.

Rob shares invaluable insights from his extensive background, touching on the evolution of podcasting from its audio roots to the emerging trend of video integration. The discussion reveals how technological advancements and demographic shifts are reshaping content consumption and creator strategies.

Listeners will gain practical advice on starting and growing a podcast, including finding your niche, maintaining passion, and the significance of a multi-platform presence for expanding reach. The episode also explores the nuanced world of live podcasting, addressing its benefits for real-time audience interaction and the considerations needed for seamless execution.

Legal aspects concerning guest appearances are examined, highlighting the importance of disclaimers and the ethical side of content creation. Furthermore, Rob and Stacey delve into monetization tactics, providing a roadmap from sponsored content to affiliate marketing and dissecting the nuances of each model to help podcasters navigate revenue generation.

The conversation also covers the challenges of content repurposing across different platforms, emphasizing the importance of adaptability in content format and distribution. Lastly, the episode addresses discoverability issues in podcasting, offering SEO tips and strategies to enhance visibility and audience growth.

Key Takeaways:

  • The merging of video and audio in podcasting and what it means for creators.
  • Essential strategies for building and engaging with your podcast community.
  • Practical steps for starting and enhancing your podcast, focusing on content and technical aspects.
  • The complexities of live podcasting and how to leverage it for audience growth.
  • Legal considerations for podcast hosts and guests to ensure smooth collaborations.
  • Monetization models and strategies to turn your podcast into a revenue-generating platform.
  • Tips for effective content repurposing and overcoming platform-specific challenges.
  • SEO practices and discoverability tactics to elevate your podcast's reach and impact.

Join us for an episode filled with actionable insights and forward-thinking discussions to empower current and aspiring podcasters. Tune in to stay ahead in the rapidly evolving podcasting industry.

Subscribe to Spoken Life Show for more enlightening discussions and expert advice on making your mark in the podcasting world. Your journey to podcasting success starts here!